Using intellectual property strategy to leverage business success
Wednesday, 18 November 2020, 09:00am - 12:00noon
Developing an intellectual property (IP) strategy is critical to business growth and success. An appropriate IP strategy will unlock a business’s IP rights and use them to secure a commercial advantage.
However, many businesses view IP strategy as being cloaked in mystery, and struggle to identify why an IP strategy is relevant, or how to start developing one.
During this three-hour workshop, David Macaskill from James & Wells will:
- provide you with insights to your company’s IP rights, and how they protect your competitive advantage
- kickstart the process of developing an IP strategy
- create a pathway for continued development of your IP strategy.
Morning tea will be provided and there will be an opportunity for networking.
Cost: Free
Spaces are limited so secure your registration today.
Presenter: David Macaskill, James & Wells
David Macaskill is ranked by the industry’s IAM 100 guide as one of the world’s leading patent attorneys. He is a leading intellectual property lawyer and patent attorney who specialises in strategy development, implementation, and portfolio management.
David has experience in a wide variety of technology areas and businesses and has worked with some of NZ’s leading businesses helping them to develop intellectual property strategies to maximise commercial value.