News and events

Meet us at Fieldays® 2018

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This article was published on 1 May 2018

We’ll be at the Southern Hemisphere’s biggest showcase of agricultural technology and innovation – see you there!

13-16 June
Mystery Creek, Hamilton

We'll be at Fieldays this week.

Join us today on an Innovation Tour, or stop by the International Business Centre for a chat about how we can help your agritech business succeed.

Not at Fieldays this year? You can also:

Highlights from Fieldays

A few of our highlights from Fieldays 2018...

The Fieldays Awards - with Holsim winning our Partnership and Collaboration Award

We've spotted a lot of cool agritech over the last few days. Here's a selection:

There is still time to meet us for a chat

About Fieldays

The New Zealand National Agricultural Fieldays® at Mystery Creek®, Hamilton is the biggest showcase of agricultural technology in the Southern Hemisphere and is a demonstration of how New Zealand is leading change for farmers globally.  This year it takes place 13-16 June.

Callaghan Innovation is New Zealand’s innovation agency. Our role is to activate innovation and help businesses grow faster for a better New Zealand.  On the 50th anniversary of Fieldays as part of the theme of “future of farming” our programme will highlight the latest in agritech.

Here is our guide to some of the activities we’d love to see you at during Fieldays this year. 

International Business Centre

The Fieldays International Business Centre (IBC) offers a relaxed and professional environment to conduct business.

The IBC is the perfect place for exhibitors and international business visitors to meet and make new connections during Fieldays.

It’s also the location of many special events, including a business seminar series for New Zealand agritech companies.

A team from Callaghan Innovation, the Fieldays Society, New Zealand Trade and Enterprise (NZTE), Ministry for Primary Industries and the Treasury is on hand if you would like to be introduced to New Zealand businesses or international delegations, or if you have questions about exhibitors or events.

IBC features

  • Private meeting rooms for 4-8 people
  • Seminar spaces for up to 34 people, with catering able to be booked
  • A comfortable lounge area
  • Work stations with power for charging mobile devices
  • Free wifi
  • Refreshments

Private meeting rooms and seminar spaces are limited, so we recommend booking early. Please email your request to: or enquire at the IBC reception desk.

Agritech Business Seminar Series

These free seminars are designed for New Zealand agritech businesses and feature local and international experts working in some of the world’s fastest-growing markets. They are organised by Callaghan Innovation, NZTE, Ministry for Primary Industries and the Treasury.

To reserve your seat please register online. Seating is limited so we encourage you to reserve your seat. (Space permitting you are also welcome to attend without a reservation.)

Location: Kauri Room, IBC

Brexit: A new era for partnership
Thursday 14 June, 10:00am-11:00am
Followed by networking and morning tea

The UK agribusiness environment is evolving rapidly. With Brexit triggering the loss of EU agricultural income subsidies, British farmers now face the biggest changes seen in the sector for seventy years – creating an opportunity for New Zealand businesses to help them build more efficient and profitable operations, now and into the future.

Our expert panel will give an update on the Brexit process and the proposed New Zealand-UK Free Trade Agreement, and perspectives on New Zealand’s future agribusiness and trade relationship with the United Kingdom. 

This is a short discussion followed by a Q&A - so bring your questions for the panel to tackle. 

Our speakers:

  • Daniel Taylor, returning New Zealand Trade Commissioner, UK and Ireland, New Zealand Trade and Enterprise
  • Robert Taylor, Europe Divisional Manager, Ministry of Foreign Affairs and Trade
  • Mike Peterson, New Zealand Special Agricultural Trade Envoy
Where to next? An overview of top agritech markets 
Thursday 14 June, 3:30pm-4:30pm
Followed by networking and refreshments

Most New Zealand agritech exporters start in Australia, but value drivers are very different and duplicating your New Zealand sales techniques won’t always work. Ireland, North America and Chile require even more customisation, and what works in one market won’t automatically transfer to others.

Join a range of in-market specialists and New Zealand exporters to explore four top agritech markets – including market size and opportunities, critical success factors, the investment you’ll need, and what does and doesn’t work in each market. 

This seminar includes time for questions and networking, and is a great way to connect with other New Zealand businesses that may be able to support your market selection and entry. If you have an established export business, you can also benefit from meeting others with compatible offerings, as well as helping them avoid expensive mistakes.

Our speakers: 

  • Cathy Wansink, Business Development Manager, Australia, New Zealand Trade and Enterprise
  • Daniel Taylor, returning New Zealand Trade Commissioner, UK and Ireland, New Zealand Trade and Enterprise
  • Brendan Mahar, International Market Manager, South America, New Zealand Trade and Enterprise
  • Stephen Hoffman, International Sales Executive - Animal Management, Gallagher
Driving Bigger, Better, Faster Sales  
Friday 15 June, 8:30am-9:30am
Light breakfast and networking from 8:00am

Get down to business at Fieldays with this energetic high-level seminar, designed to inspire and share best practice for international sales.

Topics covered include effective pitching, using the New Zealand Story, managing your sales pipeline to convert more enquiries (directly or through a distributor), making the most of digital media and analytics, funding your growth, and offering deferred payment or terms to distributors and customers.  

Experts will be on hand afterwards to give you a closer look at services designed to convert enquiries and drive international sales through clear customer-centric value propositions, calls to action, and online data capture. 

Our speakers: 

  • Jodie Kirkwood, Programme Manager Sales, New Zealand Trade and Enterprise
  • Phil Quinn, Head of Business Origination, New Zealand Export Credit Office
On-farm environmental technology: Latest trends and products
Friday 15 June, 11:00am-12:00pm 
Followed by a light lunch and networking

The Government has signalled potential new environmental measures to control land use intensification, nutrient discharge and carbon emissions in the agriculture sector.

This seminar will be a showcase of some of the latest products and services that can reduce environmental impacts, help farmers to meet regulatory requirements, and make better use of resources to improve financial gain.

Innovations include big data tools, new pastoral technology, automated hardware and the latest genetic techniques. Short presentations will be followed by a panel discussion and Q&A. 

Our speakers:

  • Ministry for the Environment – regulations update
  • CRV Ambreed – nitrogen reducing animal genetics
  • Eko360 – controlled release fertiliser 
  • PGG Wrightson - nitrogen reducing feed
  • GPS-IT  -  new product launch
  • Pastoral Robotics – automated nitrogen treatment
  • Regen – nitrogen management software

Innovation Tours

PDF iconInnovation Tour Brochure

Join a group tour to see some of the New Zealand innovations that are solving problems for farmers internationally. You’ll visit seven Fieldays stands, connect with peers and learn about innovative technology solutions.

This is an hour-long tour featuring short presentations by the following agribusiness companies and organisations, with plenty of opportunities to ask questions:

  • C-Dax Ltd
  • Farmote Systems
  • GPS-it
  • Halter
  • Knode
  • Levno
  • Sprout
  • Te Pari
  • Zeddy

Wednesday 13 June: 3:00pm

Thursday 14 June: 10:00am and 3:00pm

Friday 15 June:  10:00am and 3:00pm

To join a tour please register online. You are also welcome to join a group without a reservation.

Location: Please meet inside the IBC before the start time. The IBC reception team will point you to the tour leader.

Fieldays Innovation Awards - Thursday 14 June, 7.00a.m.

The Fieldays Innovation Awards showcase new products from New Zealand and help winners grow their business by introducing them to the marketplace and facilitating networks to commercial success.

Once again, this year we will be sponsoring the Callaghan Innovation Partnership & Collaboration Award, which will recognise New Zealand agribusinesses or products that have demonstrated strong and successful collaboration and/or partnerships with a research, market or business partner. The recipient will be awarded a $3,000 international connections scheme.

The winner will be announced at the Innovation Awards breakfast on Thursday 14 June.

Find out more at the Fieldays 2018 website.