Adapt and stay ahead of your customer | Peter Montgomery, Clever First Aid
Adapt and stay ahead of your customer | Peter Montgomery, Clever First Aid
Adapt and stay ahead of your customer | Peter Montgomery, Clever First Aid

[Peter Montgomery]

You're constantly adapting, you're constantly evolving. I think it's just a continuum, because you're always looking ahead, I mean you're taking a guess on your opportunity that that will be something that will be valuable to customers now or in a few years' time, and it will have sustainability. So, um, but in doing that because you're connected with a customer and you're customer-centric, you're learning along with them. So, you're constantly adapting your product and iterating the whole time in terms of innovation to keep ahead, and that's essential as well. You just can't stand still.

Break a problem into solvable pieces | Mahmood Hikmet, Ohmio Automotion
Break a problem into solvable pieces | Mahmood Hikmet, Ohmio Automotion
Break a problem into solvable pieces | Mahmood Hikmet, Ohmio Automotion

[Mahmood Hikmet]

When you're in a technology business, you absolutely have to be adaptable. You can't just assume that you know the answer right from the get-go. The same engineers that started at HMI ended up pivoting into Ohmio, that's why we called it Ohmio, it's HMI with a wheel on either side. HMI with wheels. So, we set out breaking that problem, that very big problem of 'what is an autonomous shuttle?' down into 'well can we solve the- does the vehicle know where it is?' problem. Those very small problems, being able to solve them allowed us to move one step forward so that eventually, we got into work and there's an autonomous shuttle there.

Constantly iterate and experiment | Philip Fierlinger, Xero & Upstock
Constantly iterate and experiment | Philip Fierlinger, Xero & Upstock
Constantly iterate and experiment | Philip Fierlinger, Xero & Upstock

[Philip Fierlinger]

Nothing is perfect, everything..., you know, there's a limit and there's a fragility to things and to people, and to build in- both to build in tolerances for those things to just naturally have buffers and tolerances in. But then also to the approach of constantly iterating. So important to be constantly iterating and experimenting, iterating, experimenting, testing and then doubling down, investing in things that are working. And then bringing that to a business and just saying 'cool, that didn't work we're just going to move on'. And having that flexibility, nimbleness, and you know, lack of preciousness about ideas that... 'okay cool, that didn't work. We're just going to walk away from that'. And I think that that helps in the business identify patterns and identify the ones that are bad patterns and then identify the ones that are going to be these amazing, breakthrough patterns.

Constantly question what you are doing | Sam Gribben, Melodics & Serato
Constantly question what you are doing | Sam Gribben, Melodics & Serato
Constantly question what you are doing | Sam Gribben, Melodics & Serato

[Sam Gribben]

This is something that does get talked about a lot in the startup world, you do need to be very tenacious and... very resilient. You know, a lot of it is just being able to get back up when you fall over and keep going.

People also talk about, you know, being really confident and backing yourself... I'd question that a little bit, you know, like I think yes you need to have a lot of belief in yourself and your team that you can do this. But you don't want to be overconfident, you need to constantly question what you might be doing wrong. It's more about um endurance really, you know, that you can- that you can keep on going, and obstacles come up and they get bigger and bigger and more and more frequent, and you just have to be able to, kind of calmly, systematically work around them.

Don't just focus on the parts you like | Peter Montgomery, Clever First Aid
Don't just focus on the parts you like | Peter Montgomery, Clever First Aid
Don't just focus on the parts you like | Peter Montgomery, Clever First Aid

[Peter Montgomery]

A lot of the businesses I've dealt with, I have a lot of sympathy for them, they- these people are working incredibly hard, I'm not saying they're working incredibly smart sometimes, but they're working incredibly hard and some of the issues that they're facing are the issues they're causing themselves, because, you know, maybe they're concentrating as a business owner on the part of the business they like the most. And maybe they- should be the other part, you know, which might be the sales and some other stuff they're doing that they're not concentrating on as much because they don't enjoy it. And again, this circles back to governance and having conversations, if you do have those conversations and if they are open to it, it's about opening their eyes so that they see it, not that I see it, but they see it. And when they see it in that recognition then they can take action.

Find the value in sharing your idea | Sam Gribben, Melodics & Serato
Find the value in sharing your idea | Sam Gribben, Melodics & Serato
Find the value in sharing your idea | Sam Gribben, Melodics & Serato

[Sam Gribben]

The other thing I see happen a lot particularly here in New Zealand is people worry that someone will, kind of, take their idea, and... almost too much, kind of, belief in the product as being the thing that defines your startup. And I think the reality is very few or no one is going to be in the right place at the right time to take your idea and steal it. There's that small risk but it is vastly outweighed by the benefit you get from talking to lots and lots of people about your idea. And just hearing, you know, like it helps you to refine your pitch what are they understanding, what are they not understanding. Their questions will help you identify the weaknesses you've got in your plan, and it will help you kind of get an idea of the people that you need around you to make this thing happen.

Have a clear focus on where you are going | Ross Pearce, Callaghan Innovation
Have a clear focus on where you are going | Ross Pearce, Callaghan Innovation
Have a clear focus on where you are going | Ross Pearce, Callaghan Innovation

[Ross Pearce]

It's critical in the business environment that we operate in, which is often described as exponential, it's complex, it's ambiguous, things are moving at speed on all fronts, that you have a clear view of from your perspective, from your business, that you have a clear focus about where you're going, and all the forces of change which will influence the business environment that you're going to be delivering into. I think, this is- this idea of sensing the near future, it's not being predictive, but it's saying 'Well we know that AI is going to have a big part to play. We know that climate change has got a big part to play. We know that we're moving from fossil fuels to renewables, that's got a big part to play. We know that on the social front, privacy it concerns and a whole bunch of stuff around those sorts of issues are going to have a big part to play.' So, you really need, as a business, to have a view of what that means for your business, and what that business environment is going to be like for you probably in five, eight years out. Because if you don't, somebody else will and you'll become redundant.

Keep looking far enough ahead | Bridgit Hawkins, Regen
Keep looking far enough ahead | Bridgit Hawkins, Regen
Keep looking far enough ahead | Bridgit Hawkins, Regen

[Bridgit Hawkins]

The most challenging things over the growth of the business was, you know, how long it took. When we first started, I wouldn't have thought that in 10 years time we would have been getting to the place that we thought maybe would be there in 2 or 3 years. And so to keep- to be able to keep the business growing, to keep it still viable, required us to, on times, to say well this is, in a pure sense, this is our business, but actually we've got an opportunity over here that's going to bring in some cash. It might broaden out into something that could become another part of the business, let's explore that and go down that track. So, I think keeping yourself- looking far enough ahead that you can see what you need to do to keep your main goal alive and ticking over was something that we definitely had to do to get through from, you know, from a startup to a business that was able to exit.

Learn to think on a bigger scale | Angie Judge, Dexibit
Learn to think on a bigger scale | Angie Judge, Dexibit
Learn to think on a bigger scale | Angie Judge, Dexibit

[Angie Judge]

As kiwis, we sometimes tend to think a bit too small. And when you're going into a market like the US you have to think on a very grand scale. So, to think on that kind of scale, all the time, not just for one customer but across a global industry, it really challenges the way you think about the kind of problems they have, about how they buy and implement software, and about what they're trying to achieve with that.

Questions, answers and resources

What existential threats could disrupt your opportunity (new tech, shifting market sentiment, upcoming regulatory changes, political legislation, global political dynamics, etc.)?

What is this?

Factors beyond your control could threaten the success of your product. While you can't predict everything, identify as many of those risks as possible and plan how you would to respond to them.

Risks

  • You don't have a Plan B when hit by an existential threat 
  • Your product is totally superseded by competitors' offerings 
  • You are unable to continue selling your product without significant changes to the product, pricing, packaging, sales channels etc.

Resources linked

Are you able to dynamically pivot your product offer to address ever-changing market dynamics?

What is this?

If you can reinvent elements of your product or your business model, whether it is its key features, pricing strategy, or something else, you are less vulnerable to shifts in the market.

Risks

  • Your product loses market traction and is overtaken by competitors 
  • You miss an opportunity to prolong the product life cycle 
  • You are unable to capitalise on market shifts that could work in your favour

Resources linked

What do you think the ‘shelf’ life of your product/offer is?

What is this?

Different factors can impact on shelf life, including technological advances, consumer trends or an increase in competing products.

Risks

  • You overestimate your shelf life and don't have a strategy for running out excess stock 
  • Your product has a long life but a crucial supplier can no longer supply a key component 
  • Your product cannibalises sales from newer products you develop

Resources linked

Will emerging social and cultural trends (ethical consumerism, urbanisation, etc.) impact your product/offer’s viability?

What is this?

Your product has a better chance of success if it is in line with or ahead of current social and cultural expectations of how it performs, how it is manufactured and what it provides.

Risks

  • Your product is at odds with a major emerging trend 
  • Your product is too late to market and a trend is nearly over 
  • It is hard to stand out because the market is cluttered with products responding to the trend

Resources linked

Will the current and emerging geopolitical landscape (trade agreements, international relationships etc.) add additional costs or compliance for you?

What is this?

Check if the markets you are entering have existing trade agreements with New Zealand or if there are any in the pipeline. Stay informed on current relationships between the countries you are operating in.

Risks

  • You incur new costs of trade
  • You have new difficulties accessing certain markets
  • You need to alter your product to fit new regulatory standards

Resource(s) linked

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